So, on the freelancer profile, they give them the option to “Contact” the freelancer.
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Twitter, for instance, figured out that if they were able to get users to follow a certain number of people on the platform, those users would be more likely to find value and remain engaged users.
So, Twitter implemented a new user experience specifically designed to get more users to that magic number as soon as they could.
Get the job done.”) and free up valuable homepage real estate for promoting different conversion funnels that make it easy for people to take the path that is most relevant to them.
If a user clicks on one of the freelancer types on the homepage, Odesk immediately takes them to a list of freelancers to evaluate.
As with the overall customer journey, usually various steps are taken beforehand as your visitors investigate how you will help them with their specific needs in the moment.
This is why it is important to take a step back from thinking only about optimization of individual pages and think about how you can create stronger conversion funnels.
Then, design specific user flows from their entry points to guide them toward the conversion that is most relevant to them in the moment.
If you serve your visitor’s needs effectively, you’ll have plenty of opportunities to convert them on your core conversion metric over time.
For visitors that go this far down the conversion funnel, without converting, requiring account creation gives Odesk the opportunity to showcase new conversion funnels (through email marketing, retargeting ads, or web personalization) based on the steps they have taken so far.